SAMSUNG has unveiled three new entry-level smartphones, the Wave 533, 575 and 723.
The Wave smartphones run on the company's proprietary Bada operating system. The mobile OS allows the phone to connect to the Samsung App Store where users can download and install more applications.
The marketplace has more than 2,000 free and paid apps in various categories such as games, news, social networking and utilities.
All three models share the same basic specifications such as a touchscreen, up to 100MB of internal memory, microSD card slot (supports card sizes of up to 16GB) and A-GPS. They can also play videos encoded in MPEG4, H.263 and H.264 formats.
In terms of connectivity, all the models support Bluetooth and WiFi.
A Social Hub feature aggregates information such as e-mail, SMS, status updates from social networking sites, and web calendars. The information is then displayed in one window for easy viewing.
As for the differences, the Wave 723 and 533 support HSDPA network while the 525 is limited to only EDGE connectivity.
Additionally, the 723 has a 5-megapixel camera with LED flash. It also includes a number of handy functions such as smile shot, panaroma shot, geotagging and an image editor to make your shots more exciting.
The other two models only have a 3-megapixel camera.
Also, the Wave 533 is the only model that comes with a slider Qwerty keyboard.
The Wave 533, 575 and 723 retail for USD229, USD235 and USD313 respectively.